Free home-selling plan
Sell Your Home in South Florida With a Complete Plan
Data-backed pricing, full-service marketing, weekly written updates and experienced negotiation from a local brokerage run by its broker. Start with your free plan: a pricing range, an estimated net sheet, and the plan for your home.
Beaches MLS records of sales where Onias Derilus was the listing or buyer's agent, 2014 to August 2026: 39 closed listings; the multiple-offer share is from the 16 closings where the field was reported. Past results do not guarantee a similar outcome for your home.
- Florida-licensed real estate broker
- Local Palm Beach County representation
- Full-service marketing on every listing
- Weekly written seller updates
- Flexible listing options
Before you list
Selling a home should not feel uncertain.
Your selling plan should answer these questions before your property reaches the market.
The Pure Equity listing plan
Six parts. Nothing left to chance.
The same ten-phase plan we run on every listing, grouped by what it means for you. You see the full plan, in writing, before you sign anything.
Equity and pricing review
Know the number first.
- Comparative market analysis
- Competing inventory review
- Buyer-demand check for your area
- Estimated seller net sheet
- Recommended pricing range
Property preparation
Fix what pays, skip what does not.
- Pre-listing walkthrough
- Repair and preparation priorities
- Staging guidance
- Photography readiness checklist
- Showing preparation
Media and market launch
Launched like a product.
- Professional photography
- Full written listing description
- MLS and major portal syndication
- Email and text announcement to our buyer database
- Social and Google Business Profile promotion
Buyer-demand campaign
Buyers compete; you do not wait.
- Coming-soon promotion where MLS rules allow
- Launch-week exposure and open-house plan
- Buyer-agent outreach
- Follow-up on every showing
- Retargeting when it makes sense
Offers and negotiation
The best offer, not just the highest.
- Side-by-side offer comparison
- Financing and qualification review
- Net proceeds for each offer
- Multiple-offer strategy
- Inspection and appraisal negotiation
Contract to closing
No surprises at the table.
- Deadline tracking
- Title and inspection coordination
- Appraisal tracking
- Milestone updates to you
- Closing preparation
Four stages. You always know which one you are in.
Preparation
Consultation · Preparation · Media production
Net sheet and pricing range agreed. Prep list done. Photography and the written description finished before day one on market.
Launch
Market launch · Mass marketing
The coming-soon list becomes showings. First-weekend open house. An offer deadline where demand supports one.
Optimization
Showings and feedback
Showing feedback and competing-listing changes reviewed with you at day 14 and day 21. Adjustments come from evidence, not from hope.
Negotiation and closing
Offers and negotiation · Under contract · Closed
Every offer netted out side by side. Inspection, appraisal and title managed to the closing date.
You will know what we are doing, what buyers are saying, and what should happen next.
Build my selling plan →Our communication promise
You will never have to wonder what is happening.
Every week, in writing, you receive:
- Showing notifications the same day, with buyer and agent feedback
- A weekly marketing report: what ran, what it produced, what runs next
- Activity and competing-listing changes in your neighborhood
- Scheduled pricing conversations at day 14 and day 21, not surprise calls
- Every offer the moment it arrives, with a net sheet for each one
- Contract-to-closing milestone updates until the keys change hands
- Showings this week
- 7 (4 second showings)
- Feedback summary
- Price fair; two buyers noted the primary bath; one offer expected
- Marketing completed
- Open house Saturday (11 groups), email to buyer database, 3 agent calls
- Competing listings
- 1 new at $479K; 1 price cut to $465K
- Online activity
- 2,310 views, 41 saves
Recommended: hold price through Sunday's offer deadline; refresh primary-bath staging. Next week: offer review call Monday 6pm.
Three ways to sell
Same MLS. Very different outcomes.
Three ways to sell in South Florida, and what the county's own listing records say about each.
| Entry-only flat-fee listing | Large brokerage team | Pure Equity full-service plan | |
|---|---|---|---|
| Who handles your sale | You do. The service enters the listing and steps back. | Often a junior agent or coordinator after the listing appointment. | The broker, personally, with transaction support behind him. |
| Listings that actually sold* | About 45% | 67% to 81% | Our standard for every listing is 75% or better, or we tell you before you sign that the price will not work. |
| Pricing approach | Whatever you enter. | Take the listing, reduce later: 34% to 53% of their closed listings took a price cut. | A recommended range from a written analysis, with review dates you agree to in advance. |
| Marketing | Your photos, your description. | Varies by team member. | The six-part plan above, on every listing. |
| Communication | None. | When something happens. | Weekly written report and same-day showing feedback. |
| What you pay | A flat fee up front, sold or not. | Full commission. | Nothing unless it sells. Fee options are in your plan; all commissions are negotiable. |
*Share of listings taken that closed, from Beaches MLS records for Palm Beach County: the five highest-volume listing teams (2012 to August 2026) and the county's largest flat-fee listing service (2019 to August 2026). Compiled September 2026. Pure Equity Realty also offers a flat-fee MLS listing for owners who prefer to run their own sale; this page describes the full-service plan.
Pricing strategy
The highest list price is not always the best pricing strategy.
We compare recent sales, current competition, buyer activity, condition, location and market direction. You get a recommended range, not an unsupported number designed only to win the listing. Then you choose the path.
Aspirational
Test the upper end of the market with defined review dates.
Rule: no more than 3% above the supported range, and a written price review at day 14.
Market-aligned
Position at supported market value to attract the most qualified buyers in the first two weeks.
Rule: launch-week open house, and an offer deadline where demand supports one.
Demand-generating
Price slightly under the range to create early activity and competition.
Rule: offer deadline set at launch; every offer netted out side by side.
If we are not the right fit, you can walk away.
Cancel your listing agreement at any time, for any reason, with no fee. We earn the right to sell your home every week we have it.
Meet the broker
Local brokerage leadership with a support team behind it.
- Florida real estate broker, licence BK3276618
- Selling in Palm Beach County since 2014
- Your direct line from the first call to the closing table
I built Pure Equity Realty around a simple standard: sellers deserve honest pricing advice, professional marketing, consistent communication, and strong representation from consultation through closing.
Questions sellers ask first
- How is my home's value determined?
- From recent comparable sales, the listings you would compete with today, current buyer activity in your neighborhood, your home's condition and location, and the direction of the market. You receive a supported range with the evidence behind it, not a single number chosen to win the listing.
- What does it cost to sell with Pure Equity Realty?
- Nothing up front. Our listing fee is paid at closing, from the sale, and it is spelled out on the first page of the listing agreement. Fee options depend on the plan you choose and are shown with exact numbers in your net sheet. All commissions are negotiable.
- Do you offer a lower-cost option?
- Yes. Owners who want to run their own showings and negotiation can use our flat-fee MLS listing instead of this full-service plan. Some full-service sellers also qualify for a reduced listing fee, most often when they buy their next home with us. Every option still includes professional photography and a full written description; we never trade the marketing for the fee.
- Is buyer-broker compensation included?
- No. Whether to offer compensation to a buyer's agent, and how much, is your decision. We show you how each choice affects buyer traffic and your net proceeds, and it is listed separately on your net sheet and in the listing agreement.
- How quickly can my home be listed?
- Typically 7 to 10 days from our first meeting. Pricing review, preparation list, photography and the written description all happen before the listing goes live, because the first two weeks on market matter most. If you need faster, say so and we compress the plan.
- Do I need to make repairs first?
- Usually fewer than you think. The pre-listing walkthrough sorts repairs into worth it, optional, and skip, based on what buyers in your neighborhood actually pay for. Most sellers do a short list of high-return items and leave the rest to disclosure.
- What happens if the home does not sell right away?
- You will know why before it becomes a problem. Showing feedback, competing-listing changes and online activity are reviewed with you at day 14 and day 21. If the evidence says price, we discuss it then, on the schedule agreed at listing, not after months of silence.
- How often will I hear from you?
- Showing feedback the same day. A written report every week with activity, feedback, marketing completed, competing listings, recommended actions and next week's priorities. Offers the moment they arrive, each with a net sheet.
- How are showings handled?
- Through the MLS showing service with your approval rules, lockbox or accompanied as you prefer, confirmed by text. Every showing gets a follow-up call to the buyer's agent for feedback, which appears in your weekly report.
- Can I sell and buy another home at the same time?
- Yes, and it is one of the most common situations we manage. Your plan includes a timeline that lines up your sale, your purchase, financing and move dates, and explains options such as sale contingencies and rent-backs.
- Am I locked into a long contract?
- No. You can cancel your listing agreement at any time, for any reason, with no fee. We would rather earn your business every week than hold you to a term.
- How much will I net after the sale?
- Your seller net sheet estimates the selling price, mortgage payoff, listing fee, any buyer-broker compensation you choose to offer, title and closing costs, taxes and prorations, and the estimated proceeds. It is the first page of your plan, because what matters is what you keep.
Before you list, get a clear selling strategy.
A pricing range, an estimated net sheet, and the plan for your home. Free, no obligation.
Get my selling plan →