$395 + 1% at closing, published
Sell Your South Florida Home for 1% With a Licensed Agent Managing the Sale
Pricing review, showing coordination, offer negotiation and full contract preparation, for $395 at signing and 1% of the sale price at closing. No separate closing fee, and the 1% is only paid when you close. Start with a free pricing range and net sheet.
Beaches MLS records of sales where Onias Derilus was the listing or buyer's agent, 2014 to August 2026: 39 closed listings; the multiple-offer share is from the 16 closings where the field was reported. Past results do not guarantee a similar outcome for your home. Package price and scope as published by Pure Equity Realty's flat fee service, flatfeemlssells.com, current as of May 2026.
- Florida-licensed real estate broker
- $395 at signing, 1% at closing, published
- Licensed agent manages your sale
- Offer review and negotiation included
- Full contract preparation included
- Showing coordination included
Before you list
A lower fee should not mean a weaker sale.
Before you choose any 1% listing, get these answered in writing.
The 1% Full Service listing
What $395 + 1% buys. In writing.
The published scope of our Full Service package, exactly as it appears in the listing agreement. No add-ons hidden in the fine print, and nothing due to us at closing beyond the 1%.
Pricing review
A CMA, not a guess.
- Comparative market analysis
- Competing inventory review
- Recommended pricing range
- Estimated seller net sheet
- Price updates included
MLS listing and syndication
Same exposure as any listing.
- Live on your local MLS within 24 hours of a complete file
- Zillow, Realtor.com, Redfin, Trulia, Homes.com
- Florida disclosure forms included
- DocuSign listing agreement
- Licensed Florida broker on file
Showing coordination
You are not the switchboard.
- Showing requests scheduled and confirmed for you
- Your availability and access rules
- Feedback passed back to you
Offer review and negotiation
The best offer, not just the highest.
- Every offer reviewed with you
- Financing and terms compared
- Counter-offers prepared and negotiated
- Inspection and appraisal negotiation
Full contract preparation
No surprises at the table.
- Contract and addenda prepared
- Deadlines tracked
- Title and closing coordination
- Milestone updates to you
A licensed agent manages the sale
One agent, listing to keys.
- One agent from listing to closing
- A direct line, not a call center
- Upgrade path from our $99 and $295 flat fee packages, same broker, no restart
From your address to closing, in four stages.
Pricing and paperwork
CMA · Net sheet · Listing agreement
Your comparative market analysis, a recommended range, and an estimated net sheet at $395 + 1%. DocuSign agreement and Florida disclosures.
Live on the MLS
MLS entry · Portal syndication
A licensed Florida broker enters the listing on the board for your county. It syndicates to the major portals from there.
Showings and feedback
Showing coordination · Price updates
Showing requests are scheduled around your rules. Price changes are included, so a pricing adjustment never costs you anything extra.
Negotiation and contract
Offer review · Contract · Closing
Every offer reviewed with you, the contract prepared and managed to the closing table. The 1% is paid from the sale at closing.
You know what the fee is, what it covers, and that nothing more is due to us until your closing.
Get my 1% listing plan →Our communication promise
You hear from us at every step that matters.
With the Full Service package you receive:
- A written pricing review before you sign anything
- Confirmation the day your listing goes live
- Every showing request, and the feedback that follows it
- Every offer the moment it arrives, reviewed with you
- Contract milestones from signed offer to closing
- A closing statement that shows $395 + 1% to us, and nothing else
- Before listing
- CMA, pricing range, estimated net sheet
- Day 1 on market
- Live-on-MLS confirmation, portal links
- Each showing
- Request, confirmation, agent feedback
- Each offer
- Terms compared, net to you, recommended response
- Under contract
- Inspection, appraisal, title, closing date
Sample layout, not a real file. Every line above is inside the package price.
Three ways to sell
Three ways to sell. What each costs, and who does the work.
Selling in South Florida: an entry-only flat fee listing, a traditional listing at a negotiated commission, and the Pure Equity 1% Full Service package.
| Entry-only flat fee listing | Traditional full-commission listing | Pure Equity 1% Full Service | |
|---|---|---|---|
| Listing fee | A flat fee up front, sold or not. | A negotiated percentage of the sale price, agreed with that brokerage. | $395 at signing and 1% of the sale price at closing. No separate closing fee. |
| Who prices it | You do. | The listing agent. | A CMA and a recommended range, reviewed with you. |
| Who handles showings | You do. | The agent, or a coordinator. | Scheduled and confirmed for you, around your rules. |
| Who negotiates | You do. | The agent. | A licensed agent, with you, offer by offer. |
| Contract to closing | You, or an attorney you hire. | The agent, or a transaction coordinator. | Prepared and managed for you. |
| If it does not sell | The flat fee is spent. | Depends on that listing agreement. | The 1% is never owed. The $395 covered the work done up front. |
The flat fee and Full Service columns describe Pure Equity Realty's published packages (flatfeemlssells.com, pricing current as of May 2026). Commission in Florida is negotiable and is not set by law, by any MLS or by any association; the traditional column describes a structure, not a rate. Our own entry-only packages are $99 and $295 with no closing fee, for owners who prefer to run the sale themselves.
Pricing strategy
One percent of what? Pricing decides the number.
The 1% is a share of the sale price, so the pricing review matters more than the fee. You get a recommended range from the CMA, with the evidence behind it. Then you choose the path.
Aspirational
Test the upper end of the market with defined review dates.
Rule: no more than 3% above the supported range, and a written price review at day 14. Price updates are included, so adjusting costs nothing extra.
Market-aligned
Position at supported market value to attract the most qualified buyers in the first two weeks.
Rule: launch at the supported value; every offer compared side by side on the net to you.
Demand-generating
Price slightly under the range to create early activity and competition.
Rule: offer deadline set at launch; every offer netted out at $395 + 1%.
$395 now. 1% only when you close. Nothing else to us.
The package price is published, it is on the first page of the listing agreement, and there is no separate closing fee. If the home does not sell, the 1% is never owed.
Meet the broker
A licensed broker files the listing. A licensed agent manages the sale.
- Florida real estate broker, licence BK3276618
- Brokerage licence CQ1049856 on every MLS entry
- Selling in Palm Beach County since 2014
I built Pure Equity Realty around a simple standard: sellers deserve honest pricing advice, professional marketing, consistent communication, and strong representation from consultation through closing.
Questions sellers ask first
- What does the 1% Full Service listing cost, exactly?
- $395 when you sign, and 1% of the sale price at closing, paid from the sale. Both figures are published and both appear in the listing agreement. There is no separate closing fee.
- What is included?
- A comparative market analysis and pricing review, showing coordination, offer review and negotiation, full contract preparation, and a licensed agent managing the sale from listing to closing. Your listing goes on the local MLS, entered by a licensed Florida broker, with the Florida disclosure forms and price updates included.
- What is not included?
- Anything you decide to offer a buyer's agent, which is separate and your decision, and the usual seller costs at closing: documentary stamps on the deed, title and closing charges, your mortgage payoff, and any association estoppel. Your net sheet lists each one.
- Is buyer-broker compensation part of the 1%?
- No. Since 2024 it is negotiated deal by deal, and whether you offer it, and how much, is your call. We show you how each choice affects buyer traffic and your net, and it is listed separately on the net sheet and in the listing agreement.
- What about photography and marketing extras?
- The package is priced for pricing, showings, negotiation and contract. Tell us what the property needs and we quote photography or any extra separately, in writing, before you sign, so the $395 + 1% never changes after the fact.
- How fast can it be live?
- The listing agreement is signed by DocuSign, and a licensed Florida broker enters the listing on your local MLS within 24 hours of a complete file: signed agreement, disclosures, price and photos.
- Can I start with a flat fee package and upgrade?
- Yes. Our $99 Basic and $295 Premium packages upgrade to Full Service at any time with the same broker and no restart of your listing.
- Which MLS will my home be on?
- The board that covers your county: BeachesMLS for Palm Beach, Broward and St. Lucie, MIAMI REALTORS MLS for Miami-Dade and Monroe, Stellar MLS for Central Florida and Tampa Bay, and the Northeast, Southwest and Space Coast boards elsewhere. All 67 Florida counties are covered.
- Do I still decide the price?
- Yes. You get a comparative market analysis and a recommended range with the evidence behind it, and the decision is yours. Price updates are included, so adjusting later costs nothing extra.
- What if it does not sell?
- The 1% is only paid at closing, so if the home does not sell it is never owed. The $395 covers the work done up front.
- How much will I net?
- Your estimated net sheet shows the sale price, the $395 and the 1%, any buyer-broker compensation you choose to offer, your payoff, title and closing costs, taxes and prorations, and the estimated proceeds. It is the first page of your plan, because what matters is what you keep.
See your number at $395 + 1%.
A pricing range, an estimated net sheet, and the plan for your home. Free, no obligation.
Get my 1% listing plan →