Flat fee MLS listing from $99
List Your Florida Home on the MLS for $99
The same MLS, Zillow, Realtor.com and Redfin exposure as a full service listing, without a listing commission. Basic $99 or Premium $295, both with zero closing fees, entered by a licensed Florida broker and live within 24 hours of signing.
Package prices, terms and inclusions as published by Pure Equity Realty's flat fee service, flatfeemlssells.com, current as of May 2026. Listings are entered by Pure Equity Realty, Florida brokerage licence CQ1049856.
- Licensed Florida brokerage on every listing
- All buyer and agent leads sent to you
- Florida disclosure forms included
- Price updates always included
- Upgrade to full service anytime
Before you list
Most flat fee services are not flat.
Ask these before you pay any flat fee MLS service, including us.
The packages
Two packages. One price each. Nothing at closing.
Exactly as published. What you pay up front is all you pay us.
Basic, $99
On the MLS within 24 hours.
- 3-month MLS listing
- Up to 12 photos
- All buyer and agent leads to you
- Florida disclosure forms included
- Price updates included
- Email support
- $0 at closing
Premium, $295
Most popular.
- 6-month MLS listing
- Up to 35+ photos
- Phone and email support
- Open house MLS postings
- Priority update turnaround
- MLS compliance review
- $0 at closing
Included in both
Same exposure as any listing.
- Live on your local MLS within 24 hours
- Zillow, Realtor.com, Redfin, Trulia, Homes.com
- Licensed Florida broker on file
- DocuSign listing agreement
- Upgrade to full service anytime, same broker, no restart
What stays with you
You run the sale.
- Setting and defending the price
- Photos and the written description
- Showings and buyer calls
- Negotiating price, repairs and dates
- Your Florida disclosure duty
Where your listing appears
The board for your county.
- BeachesMLS: Palm Beach, Broward, St. Lucie
- MIAMI REALTORS MLS: Miami-Dade, Monroe
- Stellar MLS: Central Florida, Tampa Bay
- SW Florida MLS: Lee, Charlotte, Collier
- NE Florida and Space Coast boards
If you want help later
Same broker, no restart.
- Upgrade to the Full Service package at any time
- Pricing review, negotiation and contract handled for you
- Your listing keeps its place on the MLS
- Ask us before you pay to relist anywhere else
From package to live listing in four steps.
Choose and sign
Package · DocuSign · Disclosures
Pick Basic or Premium, sign the listing agreement by DocuSign, and complete the Florida disclosure forms.
Live on the MLS
MLS entry · Syndication
A licensed Florida broker enters your listing on the board for your county. It syndicates to the major portals from there.
Leads come to you
Buyer inquiries · Agent showings · Price updates
Every buyer and agent inquiry is sent to you directly. Price changes are included for the life of the listing.
You close the sale
Offer · Contract · Closing
You negotiate and sign. Nothing is due to us at closing on Basic or Premium. If you want a licensed agent to take over, upgrade without a restart.
The price you pay today is the price. There is no percentage waiting for you at closing.
Start my flat fee listing →Our communication promise
Every inquiry goes straight to you.
With Basic or Premium you receive:
- Confirmation and your MLS number when the listing goes live
- Every buyer inquiry from the portals, forwarded to you
- Every agent showing request, sent to you to schedule
- Price and status updates, confirmed when made
- Open house postings on the MLS with Premium
- Email support, or phone and email with Premium
- Listing live
- MLS number, portal links, photo count
- Buyer inquiry
- Name, phone, email, and the portal it came from
- Showing request
- Agent, brokerage, requested time
- Price update
- Old price, new price, time changed
- Status change
- Pending or sold, on your instruction
Sample layout, not a real file. Nothing on it carries a fee.
Three ways to sell
Flat fee is only flat if there is nothing at closing.
Three ways to get a Florida home in front of buyers, and what each one actually costs.
| For sale by owner, off the MLS | Typical national flat fee service | Pure Equity flat fee MLS | |
|---|---|---|---|
| On the MLS and the portals | No. Your sign and your own ads. | Yes. | Yes, entered by a licensed Florida broker. |
| Listing price | $0. | $89 to $249 up front. | $99 Basic or $295 Premium. |
| Fee at closing | None. | 0.25% to 1.25% of the sale price, or a fixed fee, on most services. | $0. |
| Who files the listing | Nobody. | Often an out-of-state liaison. | Pure Equity Realty, licence CQ1049856. |
| Price changes | Free. It is your ad. | Varies by service. | Included, always. |
| Path to full service | Start over with an agent. | Varies by service. | Upgrade anytime, same broker, no restart. |
Competitor structures and ranges as published on flatfeemlssells.com (Compare page), verified May 2026, for the largest national flat fee services marketing in Florida. Pure Equity Realty's packages as published on the same site. Commission in Florida is negotiable; whether you offer a buyer's agent anything is your decision and is separate from every figure above.
Pricing strategy
You set the price. Here is how to set it well.
A flat fee listing hands pricing to you. Price updates are included, so treat the list price as a decision you can revisit on a schedule rather than a bet you have to get right once.
Aspirational
Test the upper end of the market with a review date set in advance.
Rule: decide on day one what you will do at day 14 if showings are thin. Updates are free.
Market-aligned
Position at what nearby sales support, to draw the most buyers in the first two weeks.
Rule: study the last six months of nearby closings, not asking prices. Ask us for a free valuation if you want a second read.
Demand-generating
Price slightly under nearby sales to create early activity and competition.
Rule: set an offer deadline in the listing remarks, and compare every offer on the net to you, not the headline price.
What you pay up front is all you pay us.
Basic and Premium carry no percentage and no fixed fee at closing. That is printed on the package page and in the listing agreement you sign.
Meet the broker
A licensed Florida broker files every listing.
- Florida real estate broker, licence BK3276618
- Brokerage licence CQ1049856 on every MLS entry
- Direct MLS board access in Florida, not a liaison
I built Pure Equity Realty around a simple standard: sellers deserve honest pricing advice, professional marketing, consistent communication, and strong representation from consultation through closing.
Questions sellers ask first
- What does it cost, and is there anything at closing?
- Basic is $99 and Premium is $295, each paid once. Neither carries a closing fee: no percentage of the sale price and no fixed amount. What you pay up front is all you pay us.
- What is the difference between Basic and Premium?
- Basic is a 3-month listing with up to 12 photos and email support. Premium is a 6-month listing with up to 35 or more photos, phone and email support, open house postings on the MLS, priority turnaround on updates, and an MLS compliance review. Everything else is the same.
- How quickly will my home be on the MLS?
- Within 24 hours of a complete file: the signed DocuSign agreement, the Florida disclosure forms, your price and your photos. From the MLS it syndicates to Zillow, Realtor.com, Redfin, Trulia and Homes.com automatically.
- Which MLS will it be on?
- The board that covers your county: BeachesMLS for Palm Beach, Broward and St. Lucie, MIAMI REALTORS MLS for Miami-Dade and Monroe, Stellar MLS for Central Florida and Tampa Bay, SW Florida MLS for Lee, Charlotte and Collier, and the Northeast Florida and Space Coast boards elsewhere. All 67 Florida counties are covered.
- Who gets the buyer and agent inquiries?
- You do, directly. Every buyer inquiry from the portals and every agent showing request is sent to you. We are not a middleman on your leads.
- Do I have to offer a buyer's agent a commission?
- That is your decision, and it is negotiable. It is separate from the package price. Most buyers work with an agent, and how you handle that agent's compensation affects how many of them bring clients to your home, so decide before the listing goes live and put it in writing.
- What do I still have to do myself?
- Set and defend the price, supply the photos and the written description, field calls and schedule showings, negotiate price, repairs and dates, and meet your Florida disclosure duty. A flat fee listing solves exposure. The selling stays with you.
- Can I change the price later?
- Yes, as often as you need. Price updates are included on both packages, always.
- What if I decide I want an agent after all?
- Upgrade to our Full Service package at any time, with the same broker and no restart of your listing. Pricing review, negotiation and the contract are then handled for you. Ask us before you pay to relist anywhere else.
- Is this the same as for sale by owner?
- Close, but not identical. A pure for sale by owner sale never touches the MLS, so only buyers who see your sign or your own ad find it. A flat fee listing puts your home in the database every agent searches, which is what feeds the portals. You still do the selling either way. The difference is exposure.
On the MLS within 24 hours of signing.
Basic $99 or Premium $295, zero closing fees, entered by a licensed Florida broker. Start with your address.
Start my flat fee listing →